Marketing Trends

This week I read a couple of online articles about the plight of the contemporary writer. In “Farewell to the Golden Age,” legendary author Philip Yancey summarizes the changes in publishing, both from his personal perspective and that of the industry as a whole. He notes, “Every year my royalties go down,” and notes that the reason he can still pay the bills as a full-time writer is because of his extensive backlist.

Yancey laments, “I do worry, though, about new authors who don’t have a backlist to depend on.  As readers are trained to pay less (or nothing) for books, how can authors survive?” Read more.

Kelly and Nancy

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